Basic marketing : a marketing strategy planning approach

Type
Book
Authors
Perreault, ( William D. )
 
ISBN 13
9780071085793 
Category
658  [ Browse Items ]
Publication Year
2010 
Publisher
McGraw-Hill Companies, Inc. , United States 
Pages
xxxvii, 758 
Subject
1. Marketing -- Management. 
Abstract
col. ill. ; 29 cm. 
Description
Includes glossary and indexes. 
Number of Copies

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